M I G H T Y  P E N  A N D  S W O R D

The unspoken expectation is that you will do your part to keep things moving, or someone else will get in front and do the job. This is no place for a relaxing drive down a quiet lane. As a nation, we don't do that anymore. It's getting hard to find a place to relax, even our national parks are overrun. We're all in a competition; it's a race.

***

The golf ball sailed just under 200 yards directly toward the green in Donna's living room. It was a drive she had been working to achieve since her surgery last month. Of course, the simulator game-link would tell the Physician Network that is monitoring her vital signs why her heart rate and respiration had changed. In this case, the system would not alert a physician, her insurance company, or her husband who was at work; it knew Donna was within acceptable limits and knew she was playing a game, a physically demanding one.

That evening when Donna walked through her living room, she would see her Screen-Pal displayed on the wall telling her she was fit as a fiddle, and could return to work next Monday. She would of course tell Screen-Pal to notify her parents and friends of the good news.

***

The well dressed man and woman on the television program you are watching appear relaxed and have friendly smiles. The man is speaking while the woman displays a glittering cut stone ring: "When you call in, you'll notice I always ask everyone, 'Do you ever go to your jewelry store and ask your jeweler to take a look at this,' an item that you purchased, and they say, 'Oh, we wouldn't be able to offer this at an affordable price.' Well, the fact of the matter is when you shop for jewelry, the best way to shop for it is to have a friend in the business. Consider me your friend in the business. Consider Colleen, Kris, Dan--we're all your friends in the business; Allen--all of our Shopping Network hosts. We make it easy for you. We take the intimidation out of making jewelry purchases."

"We show you what you're getting and we demonstrate the value of it. And here is a combination of both value and beauty and high quality because you're getting a gorgeous combination of pearl, gold, and black onyx for under one hundred dollars. Everyone, dial in on this, put it on flex pay, three non-interest flex payments of 32.92...non-interest, or put it on your HSM card. We're running a promotion that will only last until next month."3 The camera zooms in on the ring.

3. Verbatim dialog from cable TV show, "Home Shopping Network," November 15, 1996.